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PARTICIPATING IN THE FIRST FRIDAY GALLERY HOP

Destinations | Fringe Sites | Shuttle Stops | FAQ


First Friday Destination Gallery/Museum

Destination Criteria (must meet all seven to qualify):

  • Be one of the following:
    • A visual art gallery (a space that offers the sale and/or exhibits original artwork and whose regular inventory consists of at least 60 percent of that commodity during regular business hours)
    • A museum (a space that exhibits a collection and meets the definition of American Association of Museums (AAM) and has regular business hours)
    • A historic site (a facility of historic significance that also presents regular exhibits, is visitor ready and has regular business hours)

  • Be open free to the public on First Fridays from 6:00pm-9:00pm.

  • Have staff or volunteers present at site during those hours.

  • Be open at least six out the twelve official First Fridays.

  • If serving refreshments, offer them free of charge to visitors.

  • Have paid all fees in advance.

  • Provide all exhibition information to COCA by the established deadline.

Destination Benefits:

  • Inclusion in COCA's four color First Friday Gallery & Musuem Guide

  • Eligibility to be a shuttle stop (subject to availability and additional fee of $25 per shuttle)

  • First Friday Flag to fly at your site, giving the public added incentive to stop by and check out your gallery/museum.

  • Listing submitted for the featured insert on the Gallery page of The Limelight each First Friday (only destinations submitted by COCA are included by the Tallahassee Democrat).

  • Listing on the First Friday Gallery Hop page of COCA's web site and the COCA-Notes Blog & Weekly Email Blast.

  • Most importantly, be a part of the community of cultural organizations working together to raise the profile of arts and heritage to the community.

Destination Fees: $100 annual fee; pro-rated fee available for destinations that join after the season begins


First Friday Fringe Site

Fringe Site Criteria (must meet all five to qualify):

  • Be a gallery or gift shop that carries original artwork (may be less than 60% of total inventory), or an exhibition space or place of business that features special arts events on First Fridays.

  • Be open free to the public on First Fridays from 6:00pm-9:00pm.

  • Be open at least one out the twelve official First Fridays.

  • If serving refreshments, offer them free of charge to visitors.

  • Have paid all fees in advance.

Fringe Site Benefits:

  • Listing with location and contact information under "Fringe Sites" box in the First Friday Gallery & Musuem Guide and the COCA's First Friday Gallery Hop page.

  • Listing submitted for the featured insert on the Gallery page of The Limelight each First Friday (Fringe sites may or may not be included every month, at the discretion of the Tallahassee Democrat)

  • Most importantly, you will be a part of the community of cultural organizations working together to raise the profile of arts and heritage to the community.

    Note: First Friday Fringe Sites are not normally eligible to be shuttle stops.

Fringe Site Fees: $55 annual fee


First Friday Shuttle Stops

The First Friday shuttle makes it easy and convenient for patrons to visit multiple museums and galleries on First Friday. For a small fee, trolley riders step off to an average of five sites each First Friday. Though the visits are brief, they are just enough to leave the rider wanting more and encourage them to return and bring others with them.

On board each shuttle is an entertaining host who provides riders with information about the exhibit they are going to view prior to their arrival at the gallery/museum. In addition, guides tell riders about other cultural happenings around the Big Bend.


Shuttle Stop Criteria
(must meet all seven to qualify):

  • Be a designated First Friday Destination

  • Be able to accommodate at least 33 visitors at once

  • Provide a safe parking area for the shuttle and an unobstructed path from the parking area to the entrance

  • Be registered by appointed deadline

  • Provide up-to-date information and script material to COCA by the established deadlines

  • Have paid all fees in advance.

  • Agree to COCA's authority in determining schedules and routes

Shuttle Stop Fees: $25 per month that the shuttle visits your gallery (in addition to annual Destination or Fringe fees)


Frequently Asked Questions


What’s the difference between the First Friday Gallery Hop program and the First Friday Shuttle program?

The First Friday Gallery Hop is a city-wide program managed by COCA, in which participating galleries and museum are open free to the public each first Friday of the month from at least 6-9 pm. An average of 25 galleries and museums participate each month.

The First Friday Shuttle is one part of the overall program, and can accommodate only 8-10 sites per month.

Our restaurant displays lots of local art, 100% of which is original. Can we be a First Friday Destination?

COCA applauds and supports the exhibition of local art in restaurants. Unfortunately, we cannot include these restaurants as official First Friday Destinations. One of the criteria is that all refreshments served be free of charge, so unless you are interested in giving away all food served from 6-9 pm on First Fridays, that requirement cannot be met.

We encourage you to participate in First Fridays in a different way, perhaps by advertising with a special First Friday coupon in the First Friday Gallery and Museum Guide or Capital Culture Magazine, or by partnering with a nearby museum or gallery to create a First Friday package.

Our business/organization is having a one-time art reception. How can we participate in the First Friday Gallery Hop program?

COCA applauds and supports businesses that support local artists, and encourages local businesses to both exhibit and purchase artwork. However, one of the main requirements of this program is that participants regularly exhibit artwork throughout the year.

Events that do not meet the criteria of the First Friday Gallery Hop Program can list special exhibits on COCA’s online calendar of events at www.MoreThanYouThought.com. Simply go to the website and click on "Add Event" to post your listing free of charge.

Can a fringe site be a shuttle stop?

Shuttle stop availability is extremely limited, and normally fringe sites do not qualify.

Very occasionally we have a special request from a group booking its own shuttle, or a tricky route that requires an extra stop, and in those circumstances we will consider fringe sites on a case-by-case basis. (But don't get your hopes up - it's very rare, and we normally have more Destinations wanting to be stops than we can accommodate.)

Can the shuttle stay at my site for a longer time period?

Our research and data collection has consistently indicated that approximately 20 minutes is the optimal amount of time for a shuttle visit. Including travel time, this allows patrons to visit approximately 4-5 sites per trip.

The intention of the shuttle program is to give a brief introduction to your site, rather than to provide each visitor time to experience it fully. The goal is to whet their appetite to return to your location, paying admission charges and bringing family and friends along.

How are the criteria for COCA’s First Friday Gallery Hop program established?

Each summer, First Friday participants as well as interested businesses and organizations gather as a task force to review the program criteria and recommend changes for the coming season. COCA staff considers recommendations of this task force as well as data gathered throughout the year.